Branding makes you recognizable. Even if your brand is "no gimmicks," it should still be deliberate. We build visual and verbal systems that musicians and teams can actually use (at the merch table, on a TikTok, on a tour poster, in a press shot).
Wordmark, type pairing, palette, the visual system, social templates, and a usage sheet so your collaborators don't accidentally undo the work.
Single and album art, thumbnail sets, lyric cards, vertical assets, and a rollout checklist that matches the music video campaign.
Backdrops, patch ideas, and merch-ready graphics designed to survive sweat, washes, and a year on the road.
We use a formulated discovery questionnaire to make sure the brand we build is yours, not ours. Here's a preview of how we get there:
In five words, what should people feel after hearing you for the first time?
What do you refuse to be? What language, look, or vibe would feel like a betrayal?
Who shows up first? Who shows up last, but then stays forever?
Which objects, textures, or symbols belong in your world? Which ones don't?
Serif or sans? More importantly, why? What does the letterform say before the word does?
How should things move? Slow burn or jump cut? Glide or stutter?
What formats actually matter? YouTube shorts, TikTok, projections, vinyl jackets, tour patches?
What should still look right in five years? What's allowed to age out?
… and about eighteen more.